The The Launch Framework course helps you go from nothing to a real page on a real domain.
View Course (opens in a new tab)BuiltWithSkills Courses
The Launch Framework is live now and completely free, taking someone with no site, no audience and no budget to a real page on a real domain. We're building out the rest of the library from there with courses on Facebook and Instagram traffic, SEO, moving off WordPress and more.
The Facebook Playbook: How to turn Facebook and Instagram reach into traffic and revenue.
View Course (opens in a new tab)SEO Unlocked: How to get pages actually found in search, from the fundamentals up.
View Course (opens in a new tab)Migrate from WordPress: Moving an existing WordPress site onto something you fully control, without breaking what already works.
View Course (opens in a new tab)Un-Slop Your Site's UI: Turning a site an AI tool built for you into one that actually looks considered.
View Course (opens in a new tab)The Complete Self-Built Website Blueprint: A start-to-finish blueprint for building your own website, soup to nuts.
View Course (opens in a new tab)
Before you start
Questions worth asking
I've never built a website. Is this actually for me?
Yes, that’s the person we built it for. The free community starts at “you have nothing”, not “you have a site that needs improving”. You don’t need to know what a domain is, you don’t need design skills, and you definitely don’t need to have written code before.
What you do need is a couple of hours a week and a willingness to publish something imperfect. Start with the free course, then use the challenge board to actually ship what you learned instead of leaving it half-finished.
Is it actually free, or is there a paid thing later?
Joining costs €1 a month. That’s not a price for anything we teach, it’s there to keep out the bots and scammers that swarm any community with an open sign-up form. Once you’re in, The Launch Framework, the challenge board and every discussion inside it are free.
Paid courses, resources and 1:1 sessions are coming. When they land we’ll say so plainly rather than turning what’s free today into a trailer with the good bits removed. Nothing that’s free right now moves behind a price later.
Does Facebook even work any more?
For what most people try to do with it, no. For what we do with it, yes, and the gap between those two things is basically everything we teach.
Chasing follower counts and posting links into the void stopped working years ago. What still works is narrower, slower and much less glamorous, and it’s what put the first real audience in front of our sites. We teach that, including the parts that make it look like we’re leaving reach on the table.
I've got a full-time job. Can I fit this in?
The realistic version is a few evenings a week and a chunk of one weekend day. The work is genuinely stackable. An hour spent writing a page today is a page that keeps working while you’re at your actual job. That’s the whole point of building assets rather than taking on clients.


Free, and staying free
Start it tonight.
The Launch Framework is inside the community. Joining takes about a minute and costs €1.

