About us
We're Jethro and Heidi. We build websites that get found.
No agency, no team, no investors. Just the two of us, building and ranking our own websites.
Jethro Pickering
The build and the traffic
Builds the sites, breaks the sites, fixes the sites. Writes the code so nobody has to pay an agency to change a heading.
Heidi Hein
The design, the audience and the words
Ran the Facebook and Instagram side until it out-earned her job, then left the job. Now she sets the look of every site: layout, type and the finishing touches that earn trust.
Our story
How we got here
We tried every popular host and page builder going. We switched providers, cycled through WordPress themes and plugins, and spent real money finding out what did not work.
Then we moved our first site onto something we built ourselves, hosted on Vercel. Moving the rest took years. Now we can move a site in days.
We only teach AI methods that hold up against Google's own guidelines. No mass-produced pages, nothing that puts a site at risk.
Heidi runs the business day to day. Jethro handles the tech and AI side in his spare time, alongside a senior role at another company.
What we believe
Three rules we teach by
- 1
Own your website
Your domain, your hosting, your site. Nobody can switch it off or put the price up.
- 2
Prices on the page
What Pro costs and what it includes is written down before you pay, and we give notice before a price changes.
- 3
No shortcuts Google punishes
We teach what keeps working, not tricks that get a site penalised.
See if we're your sort of people
Pro is the easiest way to find out. You'll be talking to us directly.